#258 HybridLight // Terry Peterson - How Building A Better Product Can Make All The Difference

Matt sits down with HybridLight founder Terry Peterson. HybridLight makes high-quality flashlights and lanterns all of which have some kind of double feature. Most of them act as a device charge or have a solar charging component. Terry got into the flashlight game because of an interesting opportunity. What he thought was a one-off business venture quickly became a hobby and snowballed substantially from there. After his first build, he ended up getting such great feedback to the point where he couldn’t ignore the writing on the wall and started HybridLight as a serious endeavor. As a brand HybridLight goes far above and beyond creating an incredible product while keeping their price point at a level that makes sure they have something in just about anyone’s price range. What’s even more jaw-dropping is Terry and his team haven’t spent a dime on advertising which in 2021 is beyond impressive. HybridLight has also been committed to creating opportunities to give back to the community and with their fundraising program, they’ve been able to help countless people in a truly unique way. HybridLight is a phenomenal example of how focusing on your product and really solving a problem in the most honest way possible can pay off in dividends and when you have passion in the driver seat, you can’t lose. In this episode of ReddyYeti | Built On Passion Terry Peterson shares the value of not following your passion but bringing it with you. How staying product-driven can drive a business, and how & why he built HybridLight.