<p>In a cautionary tale for all of today’s artisanal food-makers, a small bakery sees its innovative new cookie concept copied by a much larger rival. Losing market share is bad enough but being transformed in the public imagination from original to knockoff may sting even more.</p>

In a cautionary tale for all of today’s artisanal food-makers, a small bakery sees its innovative new cookie concept copied by a much larger rival. Losing market share is bad enough but being transformed in the public imagination from original to knockoff may sting even more.

Hydrox: Oreo's Inspiration and Victim

Short-form episodes about history's "losers", air quotes essential, by Ray Agostinelli.  Wild and fun stories about people & products, brands & businesses, ideas & inventions that failed to ascend to the dominant position in their fields - business, science, politics, the arts - sometimes deservedly so, many times not.  What Hydrox is to the Oreo, Gabriel Metsu to Vermeer, Eulace Peacock to Jesse Owens, Iliodor to Rasputin; and very many more besides - diminished, obscured, forgotten.  Stories that are by turns instructive, humorous, enraging, illuminating, cautionary, and addictive.

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Short-form episodes about history's "losers", air quotes essential, by Ray Agostinelli. Wild and fun stories about people & products, brands & businesses, ideas & inventions that failed to ascend to the dominant position in their fields - business, science, politics, the arts - sometimes deservedly so, many times not. What Hydrox is to the Oreo, Gabriel Metsu to Vermeer, Eulace Peacock to Jesse Owens, Iliodor to Rasputin; and very many more besides - diminished, obscured, forgotten. Stories that are by turns instructive, humorous, enraging, illuminating, cautionary, and addictive.

Short-form episodes about history's "losers", air quotes essential, by Ray Agostinelli.  Wild and fun stories about people &amp; products, brands &amp; businesses, ideas &amp; inventions that failed to ascend to the dominant position in their fields - business, science, politics, the arts - sometimes deservedly so, many times not.  What Hydrox is to the Oreo, Gabriel Metsu to Vermeer, Eulace Peacock to Jesse Owens, Iliodor to Rasputin; and very many more besides - diminished, obscured, forgotten.  Stories that are by turns instructive, humorous, enraging, illuminating, cautionary, and addictive.

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Hydrox: Oreo's Inspiration and Victim

Hydrox: Oreo's Inspiration and Victim