Before founding MKTG Insight, Ginger was editor-in-chief at publications like CRM and Direct Marketing News. And with her wealth of knowledge and experience, I wanted to get a preview of what she’ll be discussing at the conference. And I asked my co-chair, Paul Greenberg, to help me ask Ginger about one of the myths surrounding digital transformation, and also an example of a company doing digital transformation the right way, from a marketing perspective.