Most leadership hype wears off by the next Monday. If you've been chasing speakers, retreats, and motivation to move your team and nothing is sticking — here's why, and what to do about it. Hype is not a plan. Motivation isn't the problem. It's an outgrowth of something deeper. This week I walk through the hype cycle leaders keep buying, why it inoculates your organization against real transformation, and three applications to replace hype with formation.