Welcome to Guide to the 21st Century podcast!

This week join Scott and Lewis as they begin their conversation considering so-called hype marketing – when companies get their audience exited and more willing to support their products. Seems innocent enough at first but are peoples emotions getting the better of them? The pair will take a considered look at mobile phone marketing, gaming industry hype and finally hype beast brands themselves and in each case think on how the market works.

Guide to the 21st Century is also available on itunes/spotify! Check out our website for links to the podcast service of your choice: https://guidetothe21stcentury.buzzsprout.com/