“Spicy auto-complete” with many great use cases. That’s Rand Fishkin’s hot take on generative AI technologies like ChatGPT. It’s a stance that might not surprise long-time followers of the Moz founder and Inbound.org co-founder (acquired by HubSpot), who’s an SEO and content marketing “legend,” according to WillowTree Director of SEO Kurt Peterson.

Now the CEO and co-founder of the audience intelligence platform SparkToro, Rand joins Billy, Billie, and Kurt to explore emerging topics in growth marketing, such as what makes for good LLM or AI use cases and how these technologies might drive innovation across sectors and functions.

As an entrepreneur, digital thought leader, and author of Lost and Founder: A Painfully Honest Field Guide to the Startup World, Rand shares his wisdom on building great corporate culture, which involves weaving company values into every fabric of a business. It’s a vision we can definitely get behind at WillowTree. 

Hot topics discussed:

• The value of audience segmentation research and intelligence when it’s delivered in seconds rather than weeks
• How brands can act strategically to avoid common pitfalls as they adopt AI technologies
• Challenges and opportunities associated with “zero-click searches” and “zero-click content,” which are queried and delivered natively in social platforms and LLMs 

Keep the growth going:

• Read the episode transcription
• Follow Rand Fishkin, SparkToro CEO, and Co-Founder on LinkedIn
• Follow Billie Loewen, WillowTree Partner & VP of Growth Marketing on LinkedIn
• Follow Billy Fischer, WillowTree Partner & VP of Business Development on LinkedIn
• Connect with WillowTree on LinkedIn