#56. GREATS is the first digitally-native footwear brand that is hyper-focused on bringing extreme value to the sneaker market. We talk with founder Ryan Babenzien about how GREATS has prioritized quality and simplicity and flourished into a booming online and now offline sneaker business that he is now seeking to extend to new categories and branch out internationally. The Loose Threads Podcast features in-depth discussions with leaders across the rapidly changing consumer economy.