This week, I'm discussing self-persuasion with Jay Heinrichs. We bridge Aristotle's teachings with contemporary challenges such as imposter syndrome, self-doubt, and small actions that really do sum to something big. You'll learn how hyperbole can be harnessed as motivation, how mood → mind → action → habit plays out in real life, and why what you say to yourself matters more than you realize.

It's a combination of tales and techniques aimed at assisting you not only to persuade others, but begin persuading yourself.

 

 

--------------------------------------------------------------------------

 

Jay Heinrichs is a bestselling author and a global authority on the art of persuasion and rhetoric. He is best known for his classic book, Thank You for Arguing, which has been published in 14 languages and is used as a standard text in thousands of classrooms and law schools worldwide. A veteran journalist and former editor for Outside and Southwest Airlines Spirit, Jay now spends his time teaching 3,000-year-old persuasive tools to modern audiences, ranging from Ivy League students to Fortune 500 executives. His newest work, Aristotle’s Guide to Self-Persuasion (2025), focuses on using rhetoric to master self-leadership and personal growth, proving that the ancient art of "the agreeable argument" is more relevant today than ever.

 

Grab his book:

https://www.amazon.com/Thank-Arguing-Fourth-Revised-Updated-ebook/dp/B084V8N7Q4?ref_=ast_author_mpb

https://www.jayheinrichs.com/books

Website: https://www.jayheinrichs.com/

Facebook: https://www.facebook.com/jay.heinrichs1/

Instagram: https://www.instagram.com/jayheinrich...

 

#SelfPersuasion #AristotleWisdom #PersonalGrowth #MindsetShift #HabitsThatStick #Rhetoric #JayHeinrichs