During this episode of Tech Qualified Podcast, we talk with Eric Bauer, Chief Marketing Officer at Z-IMPACT. Eric Bauer talks about what real hyperconverged infrastructure is about, solving data center issues, establishing a marketing infrastructure, the new upcoming initiatives Z-IMPACT is rolling out in 2020, and how they make themselves distinctive in a crowded space. 

Episode Highlights:

• Eric Bauer walks us through his work history and how he landed at Z-IMPACT.
• Who is Z-IMAPACT’s ideal customer and how do they service them?
• How is Z-IMPACT solving a problem in the data center space? 
• What segment of the market is Z-IMPACT going for?
• What are some things the organization had to establish within its marketing infrastructure? 
• How did he come up with what the strategy would be?
• What are some of the approaches that he is taking to personalize and customize specific accounts? 
• What are they doing to differentiate themselves in a saturated space?   
• What are some of the bigger initiatives in 2020?
• How will they get their foundational elements to get their voice out there?   
• How does Eric Bauer feel his role as CMO at Z-IMPACT will change and what will he be responsible for from an integration standpoint?
• Tactically, what are the important things to connect teams together?  
• What are some of Eric Bauer’s favorite resources that he relies on? 

Key Points:   

1. CIOs are looking for a reason to be strategic.
2. A critical success factor for any executive team is to maintain alignment.

Resources Mentioned:

• Eric Bauer: Linkedin Twitter
• Z-IMPACT: z-impact.com
• Harvard Business Review: hbr.org
• Forbes.com: forbes.com
• Entrepreneur: entrepreneur.com
• Motion: motionagency.io/ultimate