In our third episode I'm talking with Kai Landwehr, Head of Marketing & Press Officer at the Swiss based company myclimate, which is helping organizations around the world to calculate and offset their emissions. In this HyperCustom talk we’re again switching perspectives to one of the most relevant topics these days: Sustainability. After working years at the Global sports brand Nike, Kai has started at myclimate in 2013 and has helped to significantly grow their unique business model. We're discussing the endless opportunities coming up with customizable, sustainable products, ways to produce 100% sustainable and we question ourselves: Can this still be considered as consumption or not?