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Hyperlocal with High Impact: How Mike and Heather Steck Took Over Their Geographic Farm
This week, Matt and Chris sit down with husband-and-wife power duo Mike and Heather Steck, top-producing agents at RETSY and the go-to team for Morrison Ranch in Gilbert, Arizona.
From Heather’s start as a stay-at-home mom of triplets to Mike’s career pivot after a corporate investigation at Fidelity, their path into real estate is anything but ordinary. Together, they’ve built a thriving business on authenticity, consistency, and an unwavering commitment to service.
They unpack everything from launching their geographic farm with zero name recognition to how they overcame local competition, earned trust, and created a luxury real estate experience in a market that hadn’t seen it before. They talk strategy, setbacks, and the neighborhood Facebook drama that comes with building a brand in your own backyard.
If you’ve ever wondered what it takes to dominate a neighborhood, build a referral machine, and scale a business as a team (while raising a family of five), this episode is packed with honest insights and blueprint-worthy tactics.
Episode Chapters:
00:00 – Meet Mike & Heather Steck and How they got into Real Estate
08:15 – Why They Chose RETSY
13:53 – Making the Move from Arcadia to Gilbert
17:29 – Starting the Morrison Ranch Farm
22:34 – Going All In: Sponsoring Events & Building Trust
26:12 – Turning Facebook Groups into Deal Flow
33:22 – The Power of Consistency & Playing the Long Game
34:11 – Leveraging RETSY’s Built-In Tools to Work Smarter
37:54 – Going Above and Beyond as Listing Agents: Leading with Service and Strategy
46:50 – Market Predictions & Gilbert’s Growth
53:50 – How to Reach Out to the Stecks
Connect with Mike and Heather Instagram: @iamheathersteck / @iammikesteck / @soldbysteck
Email: [email protected] and [email protected]
Website: soldbysteck.com
Learn more about RETSY
www.retsy.com
www.instagram.com/retsy
www.youtube.com/@retsy.
Original music by @jacktwarner
👍 If you loved this episode, hit like, subscribe, and leave a review.
#RETSY #RealEstatePodcast #MorrisonRanch #GeographicFarming #LuxuryRealEstate #AgentLife #RealEstateTips #SoldByStack #GilbertAZ #CommunityMarketing
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By RETSYThis week, Matt and Chris sit down with husband-and-wife power duo Mike and Heather Steck, top-producing agents at RETSY and the go-to team for Morrison Ranch in Gilbert, Arizona.
From Heather’s start as a stay-at-home mom of triplets to Mike’s career pivot after a corporate investigation at Fidelity, their path into real estate is anything but ordinary. Together, they’ve built a thriving business on authenticity, consistency, and an unwavering commitment to service.
They unpack everything from launching their geographic farm with zero name recognition to how they overcame local competition, earned trust, and created a luxury real estate experience in a market that hadn’t seen it before. They talk strategy, setbacks, and the neighborhood Facebook drama that comes with building a brand in your own backyard.
If you’ve ever wondered what it takes to dominate a neighborhood, build a referral machine, and scale a business as a team (while raising a family of five), this episode is packed with honest insights and blueprint-worthy tactics.
Episode Chapters:
00:00 – Meet Mike & Heather Steck and How they got into Real Estate
08:15 – Why They Chose RETSY
13:53 – Making the Move from Arcadia to Gilbert
17:29 – Starting the Morrison Ranch Farm
22:34 – Going All In: Sponsoring Events & Building Trust
26:12 – Turning Facebook Groups into Deal Flow
33:22 – The Power of Consistency & Playing the Long Game
34:11 – Leveraging RETSY’s Built-In Tools to Work Smarter
37:54 – Going Above and Beyond as Listing Agents: Leading with Service and Strategy
46:50 – Market Predictions & Gilbert’s Growth
53:50 – How to Reach Out to the Stecks
Connect with Mike and Heather Instagram: @iamheathersteck / @iammikesteck / @soldbysteck
Email: [email protected] and [email protected]
Website: soldbysteck.com
Learn more about RETSY
www.retsy.com
www.instagram.com/retsy
www.youtube.com/@retsy.
Original music by @jacktwarner
👍 If you loved this episode, hit like, subscribe, and leave a review.
#RETSY #RealEstatePodcast #MorrisonRanch #GeographicFarming #LuxuryRealEstate #AgentLife #RealEstateTips #SoldByStack #GilbertAZ #CommunityMarketing