How do you get your prospects to trust and buy from you? Part of the secret is to have good copywriting. Every business person knows not to turn up to a networking event in a hoodie, with greasy hair, dirty trainers and horrendous breath as these repel clients. However, many businesses have copywriting that does exactly this.
If you think your web site copy, e-mails, direct mail or brochures could do with some more persuasive copy then this is the podcast for you.