This week, Hyundai threw its hat into the flying car ring. You know what? With all of the players and collaborations, someones got to get it right. Right? 

The Hyundai Motor Group's big move was that it hired Dr. Jaiwon Shin as Executive Vice President and Head of the new Urban Air Mobility Division. Shin previously led aviation research and development at NASA. He was there for about 30 years and was behind projects like the supersonic X-plane and Urban Air Mobility. 

According to Hyundai, the new division will develop core technologies and innovative solutions for safe and efficient airborne travel. And why not, the market is supposed to be worth $1.5 trillion within the next 20 years.

While we've seen flying cars that look like everything from a flying Delorean to a giant quadcopter and various transitional aircraft, Hyundai's concept will likely be described as serviceable and adequate. Hey, as long as it's reliable and safe.