Ahmed Khalifa knows exactly who he is and who he isn't.

After years in the corporate world, he decided three years ago to start his own business.

That business is focused on helping people understand and leverage search-engine optimization to grow their business.

On top of that, Ahmed spends his time as an advocate for the deaf. Which is a personal challenge he has lived with since birth.

Listen in to our discussion around these topics, including best practices for leveraging SEO.