My Personal Brand Journey is Definitely Atypical. It Has Been Built from a Place of Service and to Have an Even Bigger Impact, I am Undergoing a Business Transition.

Business transitions, like building a personal brand, can be challenging but like I always say, they don't have to be. One of the key components of building a successful personal brand and business is to be authentic, true to your values, and open to change. Through the years, that is exactly what I've done. I've followed callings and opened many doors of opportunity to land where I am today.

My Personal Brand Began with a Major Business Transition from Pharmacist to Photographer

Eleven years ago I left my medical career and put my doctorate of pharmacy hat on a shelf will all of my medical references. Life was crazy busy with my husband traveling, me traveling and meeting deadlines as a freelance medical writer and consultant in the pharmaceutical industry, and our boys growing up and playing travel sports. Not to mention, our nanny for our then-toddler daughter, the only support we had, became ill and could no longer work for us.

I have always had a love for photography, had taken many classes, and was passionate about it. In addition, it was my therapy, my escape when I was anxious or just needed time to myself. My husband recognized this and suggested I become a photographer. At the time I thought he was crazy. However, I embraced the idea and within six weeks of starting a photography blog, I had my first paying client.

The job was for website and branding photography and I immediately fell in love. Instead of embracing the role of branding photographer, I took every job that came my way, family portraits, headshots, branding, senior portraits, product, and first communion portraits.

The First Few Years in Business My Personal Brand Did Not Really Exist

When I started my business I wanted to invest as little as possible. I tried to do everything myself. The problem was that I did not have a clue on what I needed to do or how to do it. I could take beautiful images, but running a successful photography business meant building a personal brand and doing a lot more than creating a basic website and relying on word of mouth to get clients.

It wasn't until I created a personal brand that I started to see true success.

Click here to read the full blog post and learn more about the transition I am making in my business.