"I swear every time I walk in and out of this building, I leave with more hope and more encouragement."

       – Kristen Phillips, Grazing Robin Road

In this episode of I Am Northwest Arkansas®, host Randy Wilburn sits down with Kristen Phillips, founder of Grazing Robin Road, and Daymara Baker, business development manager at the Arkansas Food Innovation Center at the Market Center of the Ozarks (AFIC@MCO), to explore what it really takes to launch a food business in Northwest Arkansas.

Kristen shares how she transformed an unexpected job loss into a thriving grazing box business, with crucial support from AFIC's commercial kitchen facility and Daymara's expert guidance. Daymara reveals how AFIC@MCO empowers entrepreneurs and local farmers with commercial kitchen space, technical training, and the connections needed to turn food dreams into reality.

Whether you're an aspiring entrepreneur, a foodie, or simply love stories about community and creativity colliding in Northwest Arkansas, this episode is for you!

Key Takeaways:

• Local Support Is Everything: AFIC@MCO gives food entrepreneurs access to affordable kitchen space, technical guidance, and mentorship, no matter what stage they’re in.
• Community and Collaboration: AFIC@MCO actively connects entrepreneurs with local producers, markets, events, and training resources—making success more accessible.
• Fast-Track to Launch: With the right support, determined entrepreneurs like
• Kristen Phillips can start a thriving business in just a few short months.
• Education and Events: Both formal (like financial literacy and serve safe training) and informal (dinner series, pop-ups) programs empower business owners.
• Overcoming Challenges: Mindset and self-doubt are big hurdles, but strong resources and encouragement from the AFIC@MCO community help entrepreneurs push through.
• Giving Back: New entrepreneurs are eager to help others by sharing their lessons and tips for starting a business.

All this and more on this episode of the I Am Northwest Arkansas® podcast.

• AFIC@MCO - Arkansas Food Innovation Center at the Market Center of the Ozarks Website
• Grazing Robin Road Email: [email protected]
• Phone: 479-310-0421
• Instagram: @GrazingRobinRoad
• Facebook: Grazing Robin Road
• Fayetteville Public Library – Serve Safe and more
• Startup Junkie – Small business resources and training

Special Event Mentioned:

• Savor the Ozarks Dinner Series at AFIC@MCO (Upcoming event celebrating local ingredients, food heritage, and entrepreneur support. Reach out to
• Daymara Baker at [email protected] for details and tickets.)

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*Note: some of the resources mentioned may be affiliate links. This means we get paid a commission (at no extra cost to you) if you use that link to make a purchase.

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Thank you for listening to this I am Northwest Arkansas podcast episode. We showcase businesses, culture, entrepreneurship, and life in the Ozarks. 

Consider donating to our production team to keep this podcast running smoothly. Donate to I Am Northwest Arkansas

Mentioned in this episode:

ONBoardNWA.com

Looking for your next career move in Northwest Arkansas? Check out ONBoardNWA.com, the hyper-local job board designed to connect job seekers with leading employers in our community. From entry-level positions to executive roles, ONBoardNWA is your one-stop shop for job opportunities right here in NWA. Take the next step in your career and visit ONBoardNWA.com today.

Signature Bank of Arkansas "Community Banking at its Best!"

FindItNWA.com

Looking to discover the best local businesses in Northwest Arkansas? 🌟 From cozy cafes to essential services, FindItNWA.com has got you covered. Connect with your local community with just one click and explore something great. Visit finditnwa.com today! #LocalBusiness #CommunitySupport"

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"The most sustainable garment is the one that's already in your closet, right?"

       – Robin Wallis Atkinson

This episode of I Am Northwest Arkansas® is part of a special series supported by the Walton Family Foundation. Through its Home Region Program, the Foundation is investing in the people and ideas shaping the future of Northwest Arkansas — from housing and entrepreneurship to transportation, sustainability, and leadership.

In this episode, host Randy Wilburn sits down with Robin Wallis Atkinson, artist, entrepreneur, and founder & CEO of Upkept.io. Together, they dive into the growing challenges of fast fashion, the decline of garment repair skills, and how Upkept is using technology and creativity to make clothing repair simple, accessible, and climate-friendly for everyone.

Robin shares her journey from painter and curator to revitalizing Northwest Arkansas Fashion Week — always searching for what’s missing in the local creative ecosystem. That journey led her to realize how few opportunities exist for people to engage with sustainable fashion or find skilled repair services. With Upkept, she’s changing that — building a future where people can keep their favorite clothes longer, save money, and reduce textile waste.

Perfect for anyone passionate about sustainability, innovation, and creative problem-solving — especially those who love seeing new ideas take root right here in Northwest Arkansas.

Key Takeaways:

• Repair Revolution: Fast fashion has made it harder to repair clothes, but Upkept aims to make fixing garments as simple as buying new ones.
• Value What You Own: Repairing clothes you love saves money and the planet—think cost-per-wear and sentimental value!
• Skilled Trades Matter: The tailoring industry is shrinking, with few young people learning sewing skills. Upkept focuses on training and upholding high-quality standards for repairs.
• Technology Meets Tradition: Upkept’s platform uses images and (soon) AI to make repairs easy and transparent, letting customers know costs up front.
• Community and Creativity: Northwest Arkansas’s creative network, entrepreneurial spirit, and focus on supply chain logistics have helped shape Upkept’s growth.
• Wider Impact: Better repair services can help slow down the fast fashion cycle and dramatically cut the amount of clothing going to landfills.

All this and more on this episode of the I Am Northwest Arkansas® podcast.

• Website: Upkept
• Upkept on LinkedIn
• Upkept on Instagram
• Upkept on Facebook
• Connect with Robin Wallis Atkinson on, LinkedIn
• Walton Family Foundation’s Home Region Program – Episode Sponsor

Sponsors: This episode is part of a special series supported by the Walton Family Foundation’s Home Region Program, which helps grow work and entrepreneurship, transportation, housing, and community leadership in Northwest Arkansas.

FindItNWA.com

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*Note: some of the resources mentioned may be affiliate links. This means we get paid a commission (at no extra cost to you) if you use that link to make a purchase.

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Thank you for listening to this I am Northwest Arkansas podcast episode. We showcase businesses, culture, entrepreneurship, and life in the Ozarks. 

Consider donating to our production team to keep this podcast running smoothly. Donate to I Am Northwest Arkansas

Mentioned in this episode:

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Looking to discover the best local businesses in Northwest Arkansas? 🌟 From cozy cafes to essential services, FindItNWA.com has got you covered. Connect with your local community with just one click and explore something great. Visit finditnwa.com today! #LocalBusiness #CommunitySupport"

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"Smile. A smile will break any entrance to any door. It doesn’t matter what’s going on—if you smile, you give someone the comfort zone to engage.”

       – Francisco Valencia “The Frisco Kid”

On this episode of I am Northwest Arkansas®, host Randy Wilburn welcomes back comedian Francisco Valencia—aka the Frisco Kid—for a heartfelt and hilarious conversation about embracing dreams, building a vibrant local comedy scene, and using humor to connect cultures and spark well-being in the Ozarks.

Two years since his first appearance, Francisco’s comedic journey has taken him from open mics in Rogers to opening for big names and hosting packed shows at the Music Depot. But beyond the laughs, Francisco discusses the deeper purpose of comedy—educating audiences, sharing messages of hope, and weaving diverse stories that resonate for all. Whether through clean sets for corporate events or by nurturing a team of up-and-coming comics, Francisco’s story is a testament to persistence, positivity, and the value of community support.

Tune in for Francisco’s behind-the-scenes tales, reflections on cultural identity in Northwest Arkansas, and actionable advice on finding joy and connection. Whether you’re an aspiring comic, long-time resident, or recent transplant, this episode is a celebration of the power of bringing people together—one laugh at a time.

Key Takeaways:

• Comedy as Community: Francisco’s journey shows that stand-up is much more than laughs—it’s about building bridges across cultures and connecting people in the Ozarks.
• Dreams & Perseverance: Success in comedy (and life) requires courage, resilience, and the right support group—acknowledging that “no one is truly self-made.”
• Clean Laughter, Real Impact: Performing clean comedy has opened doors to corporate, church, and family-friendly events, helping break stereotypes and reach broader audiences.
• Storytelling Power: The most memorable routines come from authentic storytelling, bringing together diverse backgrounds and shared experiences.
• Lifting Others Up: Francisco invests in fellow comics and artists, proving that a rising tide lifts all ships—mentoring, collaboration, and rooting for each other are central to his philosophy.

All this and more on this episode of the I Am Northwest Arkansas® podcast.

• Episode 253 https://iamnorthwestarkansas.com/253
• Follow Francisco Valencia (Frisco Kid) on Instagram: @FriscoKidLive
• Catch Francisco’s regular show at Music Depot, Downtown Rogers (Second Friday of every month)

Mentioned Resources & Organizations:

• Music Depot Rogers: Live event schedule and info
• Diamond State Comedy Festival (October, NWA)
• FindItNWA.com NWA’s Hyperlocal Business Directory

Signature Bank of Arkansas "Community Banking at its Best!"

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*Note: some of the resources mentioned may be affiliate links. This means we get paid a commission (at no extra cost to you) if you use that link to make a purchase.

• Grab our Newsletter 
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• Connect With Us on Threads
• Connect With Our Instagram 
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• Join The Facebook Group 
• Connect with our Fearless Host, Randy Wilburn on LinkedIn

Thank you for listening to this I am Northwest Arkansas podcast episode. We showcase businesses, culture, entrepreneurship, and life in the Ozarks. 

Consider donating to our production team to keep this podcast running smoothly. Donate to I Am Northwest Arkansas

Mentioned in this episode:

FindItNWA.com

Looking to discover the best local businesses in Northwest Arkansas? 🌟 From cozy cafes to essential services, FindItNWA.com has got you covered. Connect with your local community with just one click and explore something great. Visit finditnwa.com today! #LocalBusiness #CommunitySupport"

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"When life gives you peppers, we make pepper sauce."

       – Randy Pulayya

In this episode of I Am Northwest Arkansas®, host Randy Wilburn sits down with Randy and Shauna Pulayya, the husband-and-wife founders of West Indies Peppa Sauce. Their story begins with a chance encounter at JFK airport and unfolds into a thriving food brand that beautifully weaves together Guyanese and Vietnamese heritage. Through authentic family recipes and a deep commitment to preserving food culture, the Pulayyas have built something truly special.

From navigating unexpected job layoffs on milestone birthdays to launching their brand full-time, Randy and Shauna share the setbacks and breakthroughs that shaped their journey. Drawing inspiration from their travels across 60 countries, they've brought their passion for authenticity and grit to every bottle. Listeners will hear about their early production days at the Arkansas Food Innovation Center (AFIC), the challenges of scaling their business, and how they've landed on grocery shelves from Florida to Northwest Arkansas. Their story is a powerful reminder of what's possible when you lean on community resources, show up authentically, and share the flavors of home with the world.

This episode is a must-listen for anyone passionate about entrepreneurship, food culture, and the inspiring spirit of Northwest Arkansas.

Key Takeaways:

• Authenticity Matters: Randy and Shauna credit their success to sharing their real selves and family stories with their customers, making their brand relatable and memorable.
• Food Culture Preservation: WIPS was born from a mission to protect and share the vibrant food traditions of the Caribbean and West Indies, as well as Vietnamese flavors.
• Community Resources: The Arkansas Food Innovation Center played a vital role in helping them scale production and connect with local food entrepreneurs.
• Embracing Risk and Reinvention: Both Randy and Shauna were laid off from corporate jobs, but they embraced entrepreneurship with hope and perseverance.
• Family and Faith: Their blended family and values keep them grounded, grateful, and focused on building a legacy for their kids.
• Power of Connection: Attending events in Northwest Arkansas and joining new programs like the Madam C.J. Walker Boot Camp are just some ways they continue to grow through relationships.

All this and more on this episode of the I Am Northwest Arkansas® podcast.

• Website: Shop WIPS – Official West Indies Pepper Sauce online store
• Social Media: @ShopWIPS on Instagram
• Facebook: Connect with WIPS
• LinkedIn: WIPS
• Buy WIPS on Amazon
• Connect with Randy and Shauna on LinkedIn
• Arkansas Food Innovation Center (AFIC)
• Sprouts Farmers Market – Find WIPS in select Florida locations
• Madam C.J. Walker Boot Camp
• Jesse Itzler
• Triive – Emerging retail brand partner in NWA
• FindItNWA.com NWA’s Hyperlocal Business Directory

Signature Bank of Arkansas "Community Banking at its Best!"

Try ONBoardNWA.com Today!

*Note: some of the resources mentioned may be affiliate links. This means we get paid a commission (at no extra cost to you) if you use that link to make a purchase.

• Grab our Newsletter 
• Email Us at [email protected]
• Connect With Our Facebook Page 
• Connect With Us on Threads
• Connect With Our Instagram 
• Connect With Our LinkedIn Page
• Join The Facebook Group 
• Connect with our Fearless Host, Randy Wilburn on LinkedIn

Thank you for listening to this I am Northwest Arkansas podcast episode. We showcase businesses, culture, entrepreneurship, and life in the Ozarks. 

Consider donating to our production team to keep this podcast running smoothly. Donate to I Am Northwest Arkansas

Mentioned in this episode:

Signature Bank of Arkansas "Community Banking at its Best!"

FindItNWA.com

Looking to discover the best local businesses in Northwest Arkansas? 🌟 From cozy cafes to essential services, FindItNWA.com has got you covered. Connect with your local community with just one click and explore something great. Visit finditnwa.com today! #LocalBusiness #CommunitySupport"

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"I don't need to be the best for two reasons. One is, we want to first reset what the standard taste and flavors and experience should be for Southeast Asian cuisine."

       – Binh Hoang

In this episode of I Am Northwest Arkansas®, host Randy Wilburn sits down with Binh Hoang, the visionary behind House 1830 in Downtown Rogers. Born in a Thai refugee camp to Vietnamese parents, Binh shares how his family’s story—and the broader Southeast Asian immigrant experience—inspired the mission, strategy, and storytelling behind House 1830.

While Binh focuses on the vision, historical context, and strategic direction of the restaurant, he credits his sister-in-law, Chef Be, as the Executive Chef and culinary force behind the menu. Together, they craft more than just food—they create immersive cultural experiences that educate, connect, and inspire the Northwest Arkansas community.

From humble beginnings building a food booth in his driveway to launching a restaurant known for its authenticity and heart, Binh’s story is a powerful blend of resilience, family legacy, and bold purpose. Whether you’re a food lover, entrepreneur, or local community supporter, this episode offers insights on leadership, heritage, and building a business with soul.

Key Takeaways:

• Purpose Before Profit: Binh’s story shows the power of focusing on experience and mission instead of chasing money, which builds stronger businesses and communities.
• The Standard, Not the Best: House 1830 is striving to be the touchstone for authentic Southeast Asian cuisine in NWA, helping educate locals on ingredients, techniques, and cultural context.
• Family, Resilience, and Roots: Hear how Binh’s journey from refugee camps to restaurateur is woven into the DNA of House 1830, and why family recipes and history matter.
• Night Markets & Community: House 1830’s Night Market brings the magic of Southeast Asian night markets to Rogers, sparking connection and cultural awareness through food.
• Advice for Young Professionals: Put pride in your work, lead with curiosity, and become “the standard”—change comes from those who commit fully, especially in a region growing as fast as the Ozarks.

All this and more on this episode of the I Am Northwest Arkansas® podcast.

• 106 W Elm St #102, Rogers, AR 72756
• (479) 278-7016
• Website: House1830.com
• Instagram: @house1830 (Menu updates, events, Night Market info)
• Chef’s Feast & Night Market Event details: Find tickets and announcements on Night Market

Event:

• Night Market Event at House 1830 – Seasonal, featuring Southeast Asian street food, candlelit ambiance, and community gathering

Signature Bank of Arkansas "Community Banking at its Best!"

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*Note: some of the resources mentioned may be affiliate links. This means we get paid a commission (at no extra cost to you) if you use that link to make a purchase.

• Grab our Newsletter 
• Email Us at [email protected]
• Connect With Our Facebook Page 
• Connect With Us on Threads
• Connect With Our Instagram 
• Connect With Our LinkedIn Page
• Join The Facebook Group 
• Connect with our Fearless Host, Randy Wilburn on LinkedIn

Thank you for listening to this I am Northwest Arkansas podcast episode. We showcase businesses, culture, entrepreneurship, and life in the Ozarks. 

Consider donating to our production team to keep this podcast running smoothly. Donate to I Am Northwest Arkansas

Mentioned in this episode:

ONBoardNWA.com

Looking for your next career move in Northwest Arkansas? Check out ONBoardNWA.com, the hyper-local job board designed to connect job seekers with leading employers in our community. From entry-level positions to executive roles, ONBoardNWA is your one-stop shop for job opportunities right here in NWA. Take the next step in your career and visit ONBoardNWA.com today.

Signature Bank of Arkansas "Community Banking at its Best!"

FindItNWA.com

Looking to discover the best local businesses in Northwest Arkansas? 🌟 From cozy cafes to essential services, FindItNWA.com has got you covered. Connect with your local community with just one click and explore something great. Visit finditnwa.com today! #LocalBusiness #CommunitySupport"

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"I want to change people's lives. My legacy is for people to look at me as a good person, a good teacher, and to say, ‘He transformed my life through Jiu Jitsu.’

       – Ismael Santos

In this episode of I Am Northwest Arkansas®, host Randy Wilburn sits down with world-class Brazilian Jiu Jitsu athlete and teacher Ismael Santos, founder of the brand-new Yosai Jiu Jitsu academy in Springdale. Born and raised in Fortaleza, Brazil, Ismael shares his journey through Jiu Jitsu—from early days as a competitive teenager to teaching and mentoring students of all ages in Northwest Arkansas.

Randy and Ismael discuss the origins of Brazilian Jiu Jitsu, the importance of discipline, and how martial arts can transform lives. Ismael opens up about his philosophy of asking the right questions to spark personal growth, his teaching approach for beginners and advanced students, and the vibrant Brazilian culture he brings into his academy. Listeners will hear how Jiu Jitsu can benefit anyone—no matter their age, fitness level, or experience—and how this dynamic martial art builds confidence, community, and self-defense skills.

If you’re curious about martial arts, want a healthy and fun way to stay active, or simply want to find out what makes Ismael Santos and Yosai Jiu Jitsu special, this episode is a must-listen!

Key Takeaways:

• Brazilian Jiu Jitsu is not just a sport: It’s a practice that develops discipline, builds character, and teaches self-defense.
• Asking questions leads to growth: Ismael encourages students to ask “How do I defend?” or “What should I do in this situation?” to enhance learning.
• Jiu Jitsu is for everyone: You can start as a child or an older adult—classes adapt to your goals, body, and experience.
• Community and culture matter: Step into Yosai Jiu Jitsu and experience Brazilian warmth, music, language, and a supportive team.
• MMA fighters use Jiu Jitsu: Strong ground techniques are key in mixed martial arts—most champions have a Jiu Jitsu foundation.
• Springdale’s new home for authentic Jiu Jitsu: Ismael brings his expertise and vibrant approach to make Jiu Jitsu accessible in Northwest Arkansas.
• Special deals for new members: Founders pricing and discounts for students, first responders, and healthcare professionals.

All this and more on this episode of the I Am Northwest Arkansas® podcast.

• Yosai Jiu Jitsu Website: YosaiJiuJitsu.com
• Location: 1110 Matthias Drive, Suite E, Springdale, AR (Across from Sam’s Club, off US-412) Phone: 479-249-4437 
• Instagram: @YosaiJiuJitsu
• Limited Time Special Offer: For the first 50 members – Unlimited classes for $139/month. After that, regular price is $149/month. Additional 10% discount for first responders, healthcare workers with ID, university professors, and students!
• FindItNWA.com NWA’s Hyperlocal Business Directory

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*Note: some of the resources mentioned may be affiliate links. This means we get paid a commission (at no extra cost to you) if you use that link to make a purchase.

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• Join The Facebook Group 
• Connect with our Fearless Host, Randy Wilburn on LinkedIn

Thank you for listening to this I am Northwest Arkansas podcast episode. We showcase businesses, culture, entrepreneurship, and life in the Ozarks. 

Consider donating to our production team to keep this podcast running smoothly. Donate to I Am Northwest Arkansas

Mentioned in this episode:

Signature Bank of Arkansas "Community Banking at its Best!"

FindItNWA.com

Looking to discover the best local businesses in Northwest Arkansas? 🌟 From cozy cafes to essential services, FindItNWA.com has got you covered. Connect with your local community with just one click and explore something great. Visit finditnwa.com today! #LocalBusiness #CommunitySupport"

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ONBoardNWA.com

Looking for your next career move in Northwest Arkansas? Check out ONBoardNWA.com, the hyper-local job board designed to connect job seekers with leading employers in our community. From entry-level positions to executive roles, ONBoardNWA is your one-stop shop for job opportunities right here in NWA. Take the next step in your career and visit ONBoardNWA.com today.

About the Show:

"Your calling doesn't expire. Your second act might be your greatest act. And the moment to begin is always the same. So let's count it down together right now for whatever you've been waiting to start. 3, 2, 1. Your time isn't running out. It's just beginning."

       – Randy Wilburn

Fresh from the TEDx Fayetteville stage, host Randy Wilburn invites you into an intimate moment of reflection and revelation in this powerful episode of I Am Northwest Arkansas®. Still riding the emotional high of his talk, Randy shares the complete presentation of "It's Never Too Late to Do the Thing You Were Called to Do," along with the personal stories and profound truths that inspired it.

At the heart of Randy's message is his grandfather, Mal Good, who shattered barriers at age 54 by becoming ABC News's first Black network correspondent—proof that extraordinary chapters can begin when others might think the story's ending. Drawing from history's late bloomers, today's reinventors, and his own path, Randy dismantles the myth that opportunity has an expiration date.

This isn't just a talk about second chances—it's a rallying cry for anyone who's ever felt they've missed their moment. Randy reminds us that callings don't arrive on our timeline; they arrive on their own. Whether you're contemplating a bold pivot, dusting off a long-dormant dream, or simply wondering if it's too late to start, this episode offers both permission and inspiration to answer that inner voice—no matter what your birth certificate says.

Key Takeaways:

• It’s Never Too Late: Your biggest accomplishment could still be ahead, no matter your age.
• Age Is an Asset: Life experience, wisdom, and resilience create powerful tools for new ventures.
• Stories of Second Acts: Inspiring examples like Mal Good, Colonel Sanders, Diana Nyad, Nelson Mandela, and Grandma Moses show that reinvention is timeless.
• Mindset Matters: Positive beliefs about aging help you live longer, healthier, and more fulfilled.
• Start Today: Randy offers a simple 3-step process—reflect, reframe, reignite—to begin your next chapter right now.
• TEDx Moments: The difference between a speech and a TED Talk, the impact of storytelling, and lessons learned from stepping into the TEDx spotlight.

All this and more on this episode of the I Am Northwest Arkansas® podcast.

Important Links and Mentions on the Show:

• TEDx Fayetteville – Learn more about upcoming events or nominate yourself/others: tedxfayetteville.org
• Fayetteville Public Library – Host of the event. Check for event updates and future TEDx info.
• Randy mentions supporters and friends: Angela Belford, Sami Kinnison, Lu Zhang, Danielle Keller, Nicola Hawkins, and others.
• Randy’s grandfather: Mal Goode—ABC News’s first Black network correspondent.
• FindItNWA.com NWA’s Hyperlocal Business Directory

This episode is sponsored by:

FindItNWA.com - Find It Fast. Find It Local.

Winetopia Event - Stonebreaker,  October 10th, 2025

ONBoardNWA.com HyperLocal Jobs in NWA

Note: some of the resources mentioned may be affiliate links. This means we get paid a commission (at no extra cost to you) if you use that link to make a purchase.

Connect more with I am Northwest Arkansas:

• Grab our Newsletter 
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• Connect with Our Facebook Page
• Connect with Our Instagram
• Connect with Our LinkedIn Page
• Join the Facebook Group
• Connect with our Fearless Host, Randy Wilburn

Discover more by tuning into this episode and staying connected for upcoming topics from the I am Northwest Arkansas® podcast.

Mentioned in this episode:

FindItNWA.com

Looking to discover the best local businesses in Northwest Arkansas? 🌟 From cozy cafes to essential services, FindItNWA.com has got you covered. Connect with your local community with just one click and explore something great. Visit finditnwa.com today! #LocalBusiness #CommunitySupport"

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Signature Bank of Arkansas "Community Banking at its Best!"

ONBoardNWA.com

Looking for your next career move in Northwest Arkansas? Check out ONBoardNWA.com, the hyper-local job board designed to connect job seekers with leading employers in our community. From entry-level positions to executive roles, ONBoardNWA is your one-stop shop for job opportunities right here in NWA. Take the next step in your career and visit ONBoardNWA.com today.

"If there's something that's calling you and it's not harming anybody, answer the call. Just do it."

       – Matt Buell

On this episode of I Am Northwest Arkansas®, host Randy Wilburn sits down with Matt Buell, an award-winning furniture designer and woodworker, to talk about passion, persistence, and building a career that’s true to yourself. Matt didn’t start woodworking until he was almost 30 years old, but his journey from counselor in a jail to a national-award-winning craftsman is both incredible and inspiring.

You’ll hear how Matt transformed challenges into fuel for his creativity, and how woodworking helped him find direction and peace at a difficult time in his life. He shares why he gives back by mentoring young makers, his creative process, and why he believes it’s never too late to try something new. From custom restaurant pieces in Bentonville to mentoring the next generation, Matt’s story proves that it’s never too late to chase your calling—or to make a real difference in your community.

Matt and Randy also highlight the importance of the trades, the value of hard work and learning from failure, and how Northwest Arkansas continues to inspire and support those who want to create something lasting.

Key Takeaways:

• Embrace Second Chances: It’s never too late to follow a new dream or start over.
• The Power of Passion: True craftsmanship comes from loving your work, not just chasing a paycheck.
• Learning by Doing: Failure isn’t the end—it's an important part of mastering any craft.
• Mentorship Matters: Giving back by teaching others is both selfish and selfless; it’s a way to leave a legacy.
• Community Canvas: Northwest Arkansas is a rich landscape for creativity, offering opportunities and supportive people for artists and makers.
• Trades Are Vital: Young people can build amazing careers in skilled trades, and these paths are as valuable as a college degree.

All this and more on this episode of the I Am Northwest Arkansas® podcast.

• Matt Buell’s Website: https://www.mbuellstudio.com/bio
• Follow Matt on Instagram and Facebook
• FDMC Magazine (Furniture Design Manufacturing Cabinetry): FDMC Magazine
• The RYN Restaurant, Bentonville: RYN
• Special Mentions: Chef Matt Cooper, Conifer, Preacher’s Son, Northwest Arkansas Council, Center for Innovation in NWA, Mike Rowe (Dirty Jobs), ULI Northwest Arkansas

FindItNWA.com NWA’s Hyperlocal Business Directory

Signature Bank of Arkansas "Community Banking at its Best!" Apple Seeds Fall Dinner 2025 Try ONBoardNWA.com Today!

*Note: some of the resources mentioned may be affiliate links. This means we get paid a commission (at no extra cost to you) if you use that link to make a purchase.

• Grab our Newsletter 
• Email Us at [email protected]
• Connect With Our Facebook Page 
• Connect With Us on Threads
• Connect With Our Instagram 
• Connect With Our LinkedIn Page
• Join The Facebook Group 
• Connect with our Fearless Host, Randy Wilburn on LinkedIn

Thank you for listening to this I am Northwest Arkansas podcast episode. We showcase businesses, culture, entrepreneurship, and life in the Ozarks. 

Consider donating to our production team to keep this podcast running smoothly. Donate to I Am Northwest Arkansas

Mentioned in this episode:

Signature Bank of Arkansas "Community Banking at its Best!"

FindItNWA.com

Looking to discover the best local businesses in Northwest Arkansas? 🌟 From cozy cafes to essential services, FindItNWA.com has got you covered. Connect with your local community with just one click and explore something great. Visit finditnwa.com today! #LocalBusiness #CommunitySupport"

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ONBoardNWA.com

Looking for your next career move in Northwest Arkansas? Check out ONBoardNWA.com, the hyper-local job board designed to connect job seekers with leading employers in our community. From entry-level positions to executive roles, ONBoardNWA is your one-stop shop for job opportunities right here in NWA. Take the next step in your career and visit ONBoardNWA.com today.

"I want to see the guys that help build a company and the guys that are out there in the field...have something to fall back and be proud of, who they are. They're the backbone of this country."

       – Stephen Van Der Merwe

In this episode of I Am Northwest Arkansas®, host Randy Wilburn sits down with Stephen Van Der Merwe, founder of iHawl, an innovative excavation and civil construction business based in Northwest Arkansas. Stephen shares his remarkable journey from farming in South Africa to building a thriving company in Prairie Grove, Arkansas. With a blend of "old-school grit" and modern technology, iHawl is committed to delivering on promises, meeting deadlines, and shaping the land for the next generation.

Listeners will hear how Stephen’s background in farming, sports, and a strong faith shaped his work ethic and business philosophy. He details how iHawl started as a small side business with a trailer, hauling debris, and grew into a leading construction company by focusing on reliability, teamwork, and groundbreaking technology. Stephen also talks about the importance of “blue collar rising” and how iHawl supports team culture, community engagement, and career paths for both young and experienced workers in the trades.

Key Takeaways:

• Grit and Innovation: Hard work, patience, and faith built the foundation for iHawl’s growth and success in excavation and construction.
• Embracing Technology: Using advanced tools and machines, like GPS-enabled equipment, helps iHawl save time, avoid mistakes, and finish projects on schedule.
• Community Commitment: iHawl sponsors local sports teams and invests in education and outreach to encourage new generations to join the trades.
• Blue Collar Rising: Stephen believes blue collar work deserves respect, recognition, and strong support for workers and their families.
• Opportunity for All: Whether you’re a young person considering the trades or someone looking for a career change later in life, there are rewarding jobs in construction.

All this and more on this episode of the I Am Northwest Arkansas® podcast.

• Website: iHawl.com
• iHawl Careers and Contact: Visit the website for job openings and contact information.
• Phone: 479-900-4119
• Email: [email protected]
• Address: 140 Southwinds Rd, Ste 137, Farmington, AR 72730
• FindItNWA.com NWA’s Hyperlocal Business Directory

iHawl Land Specialist - Excavation and Civil Construction in Northwest Arkansas

Signature Bank of Arkansas "Community Banking at its Best!"

FindItNWA.com

*Note: some of the resources mentioned may be affiliate links. This means we get paid a commission (at no extra cost to you) if you use that link to make a purchase.

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Thank you for listening to this I am Northwest Arkansas podcast episode. We showcase businesses, culture, entrepreneurship, and life in the Ozarks. 

Consider donating to our production team to keep this podcast running smoothly. Donate to I Am Northwest Arkansas

Mentioned in this episode:

Signature Bank of Arkansas "Community Banking at its Best!"

FindItNWA.com

Looking to discover the best local businesses in Northwest Arkansas? 🌟 From cozy cafes to essential services, FindItNWA.com has got you covered. Connect with your local community with just one click and explore something great. Visit finditnwa.com today! #LocalBusiness #CommunitySupport"

FindItNWA.com

ONBoardNWA.com

Looking for your next career move in Northwest Arkansas? Check out ONBoardNWA.com, the hyper-local job board designed to connect job seekers with leading employers in our community. From entry-level positions to executive roles, ONBoardNWA is your one-stop shop for job opportunities right here in NWA. Take the next step in your career and visit ONBoardNWA.com today.

"Public transit actually provides freedom."

       – Joel Gardner

This episode is part of a special series supported by the Walton Family Foundation. Through their Home Region program, the Foundation is investing in the people and ideas shaping Northwest Arkansas—across housing, entrepreneurship, transportation, and leadership.

In this episode of I Am Northwest Arkansas®, host Randy Wilburn sits down with Joel Gardner, Executive Director of Ozark Regional Transit (ORT), for an inside look at the state and future of public transportation in Northwest Arkansas. Joel brings years of experience from transit systems across the country and shares how Northwest Arkansas can grow smarter as the region’s population booms.

From the story behind ORT’s community-centered headquarters in Springdale to the expansion of the ORT On Demand service, this episode offers practical advice, local insight, and clear reasons why investing in public transit matters for everyone—from college students and seniors to busy parents and professionals. Discover how public transportation equals freedom, relieves parking and traffic headaches, and can play a key role in the region’s future quality of life.

Whether you’re new to the area, an NWA native, or simply transit-curious, this conversation will get you thinking differently about how we can all get around safely, independently, and sustainably.

Key Takeaways:

• Transit is Freedom: Public transportation helps everyone—from teens to grandparents—get where they need to go safely and affordably.
• ORT On Demand = Local Uber: Order a ride within select city zones through the app, making car-free living easier across Springdale, Fayetteville, Rogers, and Bentonville.
• A Growing Region Needs Smarter Transit: As NWA grows, roads are getting crowded. Investing in transit now helps prevent traffic headaches, keeps costs down, and gives more people choices.
• Collaboration is Key: Bentonville and Rogers are leading the way by pooling resources and thinking regionally, not just city-by-city.
• Every Rider Makes a Difference: Taking transit just a few times a week can help reduce traffic, parking problems, and even DUIs at busy events or nights out.
• The Future Takes Planning: Large-scale improvements take years to fund and build. Supporting transit today ensures options for everyone tomorrow.

All this and more on this episode of the I Am Northwest Arkansas® podcast.

• Ozark Regional Transit (ORT): www.ozark.org
• Using On Demand Transit
• Download the ORT On Demand app (powered by Via) on iOS and Android
• Citymapper App: Get real-time trip planning across fixed routes, on-demand zones, bikes, scooters, rideshares, and future parking info.
• Learn about public transit funding: Federal Transit Administration (FTA) and Arkansas Department of Transportation (5311 rural funding and rental car tax support).
• FindItNWA.com NWA’s Hyperlocal Business Directory

The Walton Family Foundation

The Walton Family Foundation is, at its core, a family-led foundation. Three generations of the descendants of founders Sam and Helen Walton, and their spouses, work together to lead the foundation and create access to opportunity for people and communities. The foundation works in three areas: improving education, protecting rivers and oceans and the communities they support, and investing in the home region of Northwest Arkansas and the Arkansas–Mississippi Delta.

Hear all of the episodes from this series right HERE

Learn more at waltonfamilyfoundation.org

*Note: some of the resources mentioned may be affiliate links. This means we get paid a commission (at no extra cost to you) if you use that link to make a purchase.

• Grab our Newsletter 
• Email Us at [email protected]
• Connect With Our Facebook Page 
• Connect With Us on Threads
• Connect With Our Instagram 
• Connect With Our LinkedIn Page
• Join The Facebook Group 
• Connect with our Fearless Host, Randy Wilburn on LinkedIn

Thank you for listening to this I am Northwest Arkansas podcast episode. We showcase businesses, culture, entrepreneurship, and life in the Ozarks. 

Consider donating to our production team to keep this podcast running smoothly. Donate to I Am Northwest Arkansas

Mentioned in this episode:

ONBoardNWA.com

Looking for your next career move in Northwest Arkansas? Check out ONBoardNWA.com, the hyper-local job board designed to connect job seekers with leading employers in our community. From entry-level positions to executive roles, ONBoardNWA is your one-stop shop for job opportunities right here in NWA. Take the next step in your career and visit ONBoardNWA.com today.

FindItNWA.com

Looking to discover the best local businesses in Northwest Arkansas? 🌟 From cozy cafes to essential services, FindItNWA.com has got you covered. Connect with your local community with just one click and explore something great. Visit finditnwa.com today! #LocalBusiness #CommunitySupport"

FindItNWA.com

Signature Bank of Arkansas "Community Banking at its Best!"