When Jesus told the crowd, "I AM the Bread of Life," He was using the "Name of God" and applying it to Himself. "I AM" is the Name which the Lord revealed to Moses in the Old Testament book of Exodus. What does this Name mean, and how did those people react to Jesus' claim? Eventually, they wanted to know what they could DO to earn God's favor. Jesus explained to them that they should not be asking "what," but "Who?"