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I asked 5 brands why they sponsored this 30,000 person event
Most creators think sponsors care about their download numbers. They're wrong.
I went booth-to-booth at a 30,000-person event and asked sponsors directly: why do you shell out hundreds of thousands of dollars for this? What I got back was a masterclass in how brands actually think about ROI, and it should completely change how you pitch.
Why sophisticated brands filter out irrelevant leads even when they're walking right past their booth, and what that means for your pitch
The two ROI buckets every marketer uses internally to justify sponsorship spend (and why most creators only pitch one)
How a single booth conversation turned into a 7-figure deal... four years later
The "Super Bowl" question you need to ask on every discovery call
Why 6 months is the real window to get into a brand's biggest budget
What your post-campaign report needs to show if you want a brand to double down
The brands who kept renewing? They weren't chasing vibes. They were looking for one thing: proof they reached their ideal customer. Here's exactly what that looks like, and how to give it to them.
Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com
Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com
00:00 Why Sponsors Shell Out at Events
01:46 The Two ROI Buckets Brands Use Internally
03:47 The 4-to-5 Year Sales Cycle You're Ignoring
05:43 Spray and Pray vs. Fit-First Thinking
09:45 The "Super Bowl" Hierarchy and How to Find Your Place In It
13:29 Why Budget Decisions Are Made 6 Months Out
17:55 Retention Mode: The Sponsorship Goal Most Creators Miss
18:55 The Post-Campaign Report That Wins Renewals
For collaborations or partnerships, shoot us a note: [email protected]
View all episodes
By Justin MooreMost creators think sponsors care about their download numbers. They're wrong.
I went booth-to-booth at a 30,000-person event and asked sponsors directly: why do you shell out hundreds of thousands of dollars for this? What I got back was a masterclass in how brands actually think about ROI, and it should completely change how you pitch.
Why sophisticated brands filter out irrelevant leads even when they're walking right past their booth, and what that means for your pitch
The two ROI buckets every marketer uses internally to justify sponsorship spend (and why most creators only pitch one)
How a single booth conversation turned into a 7-figure deal... four years later
The "Super Bowl" question you need to ask on every discovery call
Why 6 months is the real window to get into a brand's biggest budget
What your post-campaign report needs to show if you want a brand to double down
The brands who kept renewing? They weren't chasing vibes. They were looking for one thing: proof they reached their ideal customer. Here's exactly what that looks like, and how to give it to them.
Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com
Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com
00:00 Why Sponsors Shell Out at Events
01:46 The Two ROI Buckets Brands Use Internally
03:47 The 4-to-5 Year Sales Cycle You're Ignoring
05:43 Spray and Pray vs. Fit-First Thinking
09:45 The "Super Bowl" Hierarchy and How to Find Your Place In It
13:29 Why Budget Decisions Are Made 6 Months Out
17:55 Retention Mode: The Sponsorship Goal Most Creators Miss
18:55 The Post-Campaign Report That Wins Renewals
For collaborations or partnerships, shoot us a note: [email protected]