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The Queen of "No-Nonsense" PR, Jen Iro of the Jen Iro Agency, comes on the show to talk about the magical world of relationship building with media but how she does so successfully -- like with a small incentive of a coffee meetup or gift -- or two. Tune in as Jen dishes her tips on how these incentives secure coverage, how she properly builds relationships that matter, and how you can be successful at this method too! Then -- tune into the PR Petty as Jen plays publicist for model Tabria Majors -- the model who shelled out $20K to reenact most of Beyonce's most popular music videos for Halloween and eventually received a nod by the Queen Bey herself after it went viral. We tap Jen to see how she would PR this moment better. Keep up with Jen by visiting her website at: jeniroagency.com.

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