Quick thought after a late night at my daughter’s first club show (yes, I feel old):

You’re using AI wrong.

Most people think: “How can AI remove the boring parts of my job?”

Better question: “How can AI help me do things I couldn’t do before?”

Why analyze 4 competitors when you can analyze 40? Same time investment, 10x the insight.

Why ask AI to “fix this job posting” when you can ask “Who is this actually speaking to?” (You might discover you’re accidentally attracting the wrong people.)

AI isn’t about cutting corners. It’s about achieving more.

Watch the full episode

Short. Direct. Probably the mindset shift you need.

— James

P.S. I’m booking keynotes and webinars for next year right now. If you’d like your organization or event to hear “Becoming Choosable: Talent Strategy for Every Company That Works” or “You Aren’t The Head of TA, You’re the Chief Growth Officer!” let me know. It’s clearly booking season (I booked two things this week!), so let’s get you in the calendar!

-J

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