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Guests Socials

YouTube: @murrayfrost

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Chapters

00:00 Intro

01:01 Meet Murray Frost — 700 Channels & 14 Years on YouTube

03:12 The Psychology Behind Why People Click

04:27 Inside a Channel With 91M Views in 28 Days

06:01 Why Shorts Can Beat Long Form (The RPM Math)

07:11 The Repeatable Format That Got Tens of Millions of Views

08:40 Thumbnail Context Clues Most Creators Miss

13:45 132M Views on a Short With No Talking

15:24 The CTA That 10x'd Subscriber Gain on Shorts

17:06 How to Keep Retention Flat With Open Loops

20:40 How One Compilation Video Made an Extra $15,000

27:34 Manually Placing Ads to 2x Revenue

30:16 When YouTube Demonetizes You

33:40 The Best AI Scripting Workflow

39:39 Final Advice for Growing on YouTube