When Lisa, co-founder of Common People and strategist at Wavemaker Manchester, accidentally misbooked an out-of-home campaign linked to a BBC event, it was more than an embarrassing blunder back in episode 41.

It became the moment she started questioning who really gets to thrive in advertising and media. In this episode, Lisa recounts that campaign mishap, a chaotic run of travel mix-ups, a painful pitch-room tumble, and the day she ended up crying at her desk. She then connects those experiences to a bigger issue: how class, confidence and unspoken office rules quietly shut working-class people out of the industry. Lisa shares practical ideas for change, from dropping unnecessary degree requirements and paying real living wages to simplifying recruitment tasks and making workplace norms explicit. 

This is a candid, funny and insightful conversation for marketers who want more relatable teams, smarter campaigns and fewer people feeling like they don’t belong.

Click here to listen to the full episode 41.

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