The One Network

I Built A WICKED Construction SaaS In 10 Years

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Tommy Linstroth, founder of Green Badger, shares his journey of starting a SaaS platform for automating green construction compliance. He discusses his background in sustainability and real estate development, as well as his transition from consulting to technology.

He concludes with advice for SAS companies and the value of content marketing and customer education.

Takeaways

  • Wireframing and prototyping are essential in the development process of a software company.
  • Understanding the customer's pain points and speaking their language is crucial for successful sales and marketing.
  • Price should not be a barrier to customer acquisition, especially in the early stages of a company.
  • Building a strong team and delegating responsibilities is key to scaling a business.
  • Content marketing and customer education are effective strategies for customer acquisition and retention.

    • Chapters

    00:00 Introduction and Technical Difficulties
    02:10 Background and Starting Green Badger
    03:46 Entrepreneurial Spirit and Starting a Consulting Firm
    04:40 Transitioning to a Software Company
    06:31 Challenges and Successes in Consulting
    08:13 Hiring and Outsourcing
    09:36 The Importance of Wireframing and Prototyping
    11:05 Sales and Marketing Strategies
    12:23 Challenges of Changing the Status Quo
    13:14 Pricing and Customer Acquisition
    14:48 Customer Onboarding and Retention
    16:09 Expanding Product Offerings
    20:38 Lessons Learned and Advice for SAS Companies
    23:14 Content Marketing and Customer Education
    24:54 Future Goals and Dominating the Market
    26:02 Growth and Delegating Responsibilities
    27:05 Conclusion and Contact Information

    Links

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    The One NetworkBy Chris Hanson