Maybe you've been thinking about starting a podcast but you're intimidated by popular and well produced shows shows like Serial or 99% Invisible. You think, “I can't make a show that good. Why even bother trying?”

I want to silence that little voice in your head that tells you that you aren’t good enough to podcast. I want to talk about why Serial was such a smash hit, and what lessons you can take away from the way Serial is made and how to apply them to your podcast.