Uniting North

I Choose – Important Over Urgent


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The Tyranny Of The Urgent

In the 1960s, Charles Hummel published a little booklet called ‘The Tyranny of the Urgent’ and it quickly became a business classic.  In it, Hummel argues that there is a regular tension between things that are urgent and things that are important—and far too often, the urgent wins.

The urgent, though less important, is prioritised, and therefore the important is put on the back burner. This is no different in our families and in our faith. We focus on the urgent things in front of us more often than we intend, and by bedtime, the things we really care about—the important—were barely given a glance.

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