<p>I deconstruct attack ads from the Conservative and Liberal parties in Canada, analyzing their strategies, emotional triggers, and the effectiveness of their messaging. </p>

I deconstruct attack ads from the Conservative and Liberal parties in Canada, analyzing their strategies, emotional triggers, and the effectiveness of their messaging.

I deconstruct two political attack ads

Power is always in motion—between political actors, within societies, and across boardrooms. In Power Shifts, Joseph Lavoie explores the forces upending the status quo: the rise of populism, the demographic waves reshaping economies and politics, governments asserting new authority, and the technological revolutions redefining how we live and work. Drawing on over 20 years of experience advising G7 leaders, premiers, and executives, Lavoie reveals the patterns driving these shifts—and what it takes to stay ahead in a world where power never stands still.

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I deconstruct two political attack ads

I deconstruct two political attack ads