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In this week’s episode of Aspiring Creator, I talk about accidentally deleting my entire YouTube channel (yes, really), what actually saved it, and why it forced me to rethink how I’m building the business behind the scenes.

I also dive into the Dell monitor review that’s blown up this year, the growing trend of paid growth and bought views (including the MrBeast debate), and whether building products might be smarter than chasing traffic.

If you're building a creator business and want the unpolished version of what's working (and what's not), this one's for you.

New episodes every Wednesday 🚀

⏰ TIMESTAMPS

00:00 Should I Just Make Monitor Videos? 🖥️

09:56 Leaving the UK? 🌍

13:40 How To Stay Top of Mind With Brands? 🧠

17:11 Where I’m Investing Right Now 📈

19:21 The Chair Scandal 💺

23:14 I Deleted My Entire Channel 😱

32:16 How Do You Get Invited to Media Events? 🎟️

40:11 Is SEO Dead? 📉

51:08 Is MrBeast Buying Growth? 📈

LINKS

📺 Marcus Jones - No Seriously, YouTube is Starting to Break - https://youtu.be/V9TXWSKt5ww

✍️ How MrBeast Dominated 2025 Using Advertising - https://x.com/MrBeast_Stats/status/2025649596744302686?s=20

💬 SOCIAL STUFF

▸ Instagram: @petematheson

▸ LinkedIn: @petematheson

▸ Website: https://www.petematheson.com/