
Sign up to save your podcasts
Or
In this episode we are going to be talking about Customer Loyalty and the data that underpins it. In my experience Customer Loyalty means different things to different retailers and I really want to get to the bottom of what makes a good loyalty programme, what does it deliver for the retailer and the customer and why do I need one?
I have been struggling to find someone suitably qualified and with the appropriate depth of experience to really get under the hood of a great loyalty programme and answer these fundamental questions. I was delighted to present a webinar recently with Ana Samkova, Group GM of Digital at the PAS Group whereby we had a brief and enthusiastic conversation about Loyalty. 24 hours later and Ana was urgently invited to come and record this podcast! "
About Paul Downs, your host:
Paul is an experienced retail technology expert with over 25 years experience that spans working both in-house and consulting to a range of international retailers.
In this episode we are going to be talking about Customer Loyalty and the data that underpins it. In my experience Customer Loyalty means different things to different retailers and I really want to get to the bottom of what makes a good loyalty programme, what does it deliver for the retailer and the customer and why do I need one?
I have been struggling to find someone suitably qualified and with the appropriate depth of experience to really get under the hood of a great loyalty programme and answer these fundamental questions. I was delighted to present a webinar recently with Ana Samkova, Group GM of Digital at the PAS Group whereby we had a brief and enthusiastic conversation about Loyalty. 24 hours later and Ana was urgently invited to come and record this podcast! "
About Paul Downs, your host:
Paul is an experienced retail technology expert with over 25 years experience that spans working both in-house and consulting to a range of international retailers.