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I Don't Close Deals, I Bloom Them | Sales Rewritten
"It's about blooming deals versus closing deals."
That's how Angela Lindberg - a trained business psychologist turned enterprise salesperson - describes her career closing multi-million dollar deals.
In episode 8 of Surfe’s Sales Rewritten podcast, Angela traces her path from psychology PhD to becoming one of BetterUp's first EMEA sales hires.
She lifts the lid on her journey and the lessons learned along the way: 13 back-to-back meetings in a single day, the sabbatical that changed everything and the deal she decided to walk away from.
In this episode, we cover:
◼️ How a psychology PhD led to a successful sales career
◼️ Building BetterUp's European sales team from scratch
◼️ What it takes to close a million-dollar deal
Chapters:
00:00 - Intro
00:55 - What do you do for a living?
01:42 - A non-linear sales career
03:32 - Life before sales
06:21 - Clinical psychology v Business psychology
07:31 - Learning from earlier job roles
09:19 - The day a recruiter asked if I wanted to work in sales
11:56 - 'Employee #87' and start-up culture
14:19 - Being a Senior AE
15:53 - How psychology HELPS salespeople
17:28 - Sales stereotypes - do they exist?
19:57 - Being resilient v asking for help
22:08 - Mental health culture in sales
24:04 - Moving to London from the US!
26:51 - What do you look for when hiring junior salespeople?
28:55 - Working for Unmind
30:39 - Enterprise sales - what do you like about it so much?
32:13 - Salesperson...or trusted advisor?
32:52 - Most memorable deal closed
35:31 - The deal you walked away from
37:02 - AI and the future of enterprise sales
40:33 - What's next for you?
41:45 - Outro
Sales Rewritten is an honest conversation about sales - by salespeople, for salespeople.
Brought to you by Surfe, the pipeline generation engine for your revenue team.
Follow Angela: LinkedIn - linkedin.com/in/angela-lindberg-shrm-scp-phd-9ab81b43/
Sales Rewritten:🎙 Listen on Spotify, Apple Podcasts & all major platforms
📺 Also available to watch on YouTube: @surfehq
Sponsored by: Surfe - https://tinyurl.com/4jwt5p7z Start your 14-day free trial today.
View all episodes
By Surfe"It's about blooming deals versus closing deals."
That's how Angela Lindberg - a trained business psychologist turned enterprise salesperson - describes her career closing multi-million dollar deals.
In episode 8 of Surfe’s Sales Rewritten podcast, Angela traces her path from psychology PhD to becoming one of BetterUp's first EMEA sales hires.
She lifts the lid on her journey and the lessons learned along the way: 13 back-to-back meetings in a single day, the sabbatical that changed everything and the deal she decided to walk away from.
In this episode, we cover:
◼️ How a psychology PhD led to a successful sales career
◼️ Building BetterUp's European sales team from scratch
◼️ What it takes to close a million-dollar deal
Chapters:
00:00 - Intro
00:55 - What do you do for a living?
01:42 - A non-linear sales career
03:32 - Life before sales
06:21 - Clinical psychology v Business psychology
07:31 - Learning from earlier job roles
09:19 - The day a recruiter asked if I wanted to work in sales
11:56 - 'Employee #87' and start-up culture
14:19 - Being a Senior AE
15:53 - How psychology HELPS salespeople
17:28 - Sales stereotypes - do they exist?
19:57 - Being resilient v asking for help
22:08 - Mental health culture in sales
24:04 - Moving to London from the US!
26:51 - What do you look for when hiring junior salespeople?
28:55 - Working for Unmind
30:39 - Enterprise sales - what do you like about it so much?
32:13 - Salesperson...or trusted advisor?
32:52 - Most memorable deal closed
35:31 - The deal you walked away from
37:02 - AI and the future of enterprise sales
40:33 - What's next for you?
41:45 - Outro
Sales Rewritten is an honest conversation about sales - by salespeople, for salespeople.
Brought to you by Surfe, the pipeline generation engine for your revenue team.
Follow Angela: LinkedIn - linkedin.com/in/angela-lindberg-shrm-scp-phd-9ab81b43/
Sales Rewritten:🎙 Listen on Spotify, Apple Podcasts & all major platforms
📺 Also available to watch on YouTube: @surfehq
Sponsored by: Surfe - https://tinyurl.com/4jwt5p7z Start your 14-day free trial today.