Noah and Bill reach into the silicone depths and see why people are popping small plastic trays for tactile excitement.

@noahandbillshow -- @williamscurry -- @noahtarnow

00:00 -- Introduction, and What is a Pop It?

21:48 -- Why are Pop Its so popular?

27:45 -- Would you have liked Pop Its if you were a kid?

33:22 -- Are Pop Its a sign of the apocalypse?

36:39 -- Is your irrational hatred of Pop Its based on jealousy, and conclusion

This week's theme: "This Is Pop” by XTC.

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