I Drank My Way Through the Trader Joe’s Booze Aisle and Found Some Incredible Deals Hiding in the Shelves by Paul Schrodt Trader Joe’s has become a beloved brand, in part, for its cheap booze. So-called “two-buck Chuck”—the market’s Charles Shaw wine—is its own phenomenon. The price may have creeped up (it now costs $3.99), but TJ’s has plenty of other quality offerings—that might not induce a similar hangover.