Jonny's a mindset coach in one of the most saturated markets on LinkedIn. The skill was never the problem. The positioning was.

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In this episode, we went live + worked through it in real time. We covered what Jonny does that no other mindset coach does, his best ever client result - a guy who went from struggling to pay rent to 10k months + speaking for Deloitte + Reddit inside six months - and why that story wasn't showing up anywhere in his content. We also got into a framework I call Personal Brand DNA - the five strands that, stacked over time, make you impossible to compare to anyone else in your space.

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Follow me on LinkedIn: https://www.linkedin.com/in/chrisjamesonline/

Follow me on Instagram: http://www.instagram.com/chrisjamesonline

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IN THIS EPISODE:• Why your headline isn't your positioning - and what actually is• How to use your best client result to sharpen your messaging instantly• The "bad guys" framework - how to position against what you reject• Personal Brand DNA - the five strands that separate you from every competitor

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🧭 Work with me directly: http://www.chris-james.co/c2c

🔥 Get my free 'Content on Easy Mode' Training: http://www.chris-james.co/content-training