Episode 31

Brett says he's found the secret to boosting your intelligence and creativity. It's not a supplement, not a microdose, not a mushroom. It's incredibly expensive, in the sense that almost nobody is willing to pay the price.

Spoiler: it's sleep, exercise, and nutrition. Done consistently. Every day.

The reveal lands as a joke, but the rest of the conversation is what makes it worth thirty minutes of your time. Brett Adams and Jason McKenzie get into why these three "free" things are some of the hardest things small business owners refuse to commit to, why the cost of not doing them is usually invisible until it's too late, and how the entire conversation eventually has to come back to one question: what are you actually trying to be successful at?

Things they get into:

The medieval alchemists who drank mercury looking for cognitive boosts, and the modern entrepreneurs who think nootropics are going to do what good sleep won't

George Visger, the former NFL player who survived nine brain surgeries and 22 simultaneous medications, and what Jason learned from him about cryo chambers, fish oil, and creatine

Why the cost of doing these three things feels high, but the cost of not doing them is the one actually bleeding you dry

The entrepreneur who said $10 million would make him successful, then said $20 million would make him successful, and how all he was really doing was building a bigger cage

Why measuring success only by gross or net revenue is the trap that keeps the cage growing

Brett's frisbee test: three minutes winded six years ago, an hour of play with his kids yesterday, and what that actually tells him about success

Bob Proctor's quoted definition that reframes the whole thing: success is the progressive realization of a worthy ideal

The kicker at the end: that quote is also the definition of joy, and the movement toward a worthy ideal is what we usually just call work

Why work feels like drudgery when you don't know what you're moving toward, and how to tell whether your current work fits your real vision or whether you need to change one of them

Chapters:

00:00 Brett's "expensive cognitive enhancement" discovery

00:32 Medieval alchemy and people who drank mercury

01:34 LSD, mushrooms, and the song about the magic weed

02:50 The big reveal: sleep, exercise, and nutrition

06:11 What about the couple with newborn twins?

09:09 Why the world is wired against good nutrition

10:51 Surrounding yourself with people who push the same direction

12:35 George Visger, 22 medications, and the NFL cryo chamber

15:01 Why the cost of not doing these things is invisible

17:39 Consistency matters more than waking up early

19:39 Can you succeed without these three things?

21:50 The entrepreneur building a bigger cage at $20 million

26:00 The frisbee test: three minutes winded vs an hour of play

27:50 Success is the progressive realization of a worthy ideal

28:50 Why that quote is also the definition of joy

29:30 If work feels like drudgery, rethink your vision

Grazora Life, helping small business owners build businesses that propel them, not crush them. New episodes weekly.

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