In this week’s episode of Aspiring Creator, I talk about using AI to analyse and refocus my YouTube channel, whether Shorts actually drive long-form views, and how I’m thinking about tax savings as a UK creator.

If you're building a creator business and want the unpolished version of what's working (and what's not), this one's for you.

New episodes every Wednesday 🚀

⏰ TIMESTAMPS

00:00 - Asking AI What My Channel Is About 🤖

10:28 - Do Shorts Actually Feed Long-Form? 📉

12:25 - Where AI Fits Into Our Workflow ⚙️

15:52 - Losing Access to Brand Events 🎟️

19:49 - The Enshittification of the Internet 🗑️

24:32 - Reducing Tax as a UK Creator 🇬🇧

🔗 LINKS

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💬 SOCIAL STUFF

▸ Instagram: @petematheson

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▸ Website: https://www.petematheson.com/