Most companies have invested on a CRM,  some marketing automation tools, sales intelligence tools and also analytical platforms. On top of this, does it really make sense to invest on an ABM tool? That's what Yaag and Manish explore in this episode.

Most companies have invested on a CRM, some marketing automation tools, sales intelligence tools and also analytical platforms. On top of this, does it really make sense to invest on an ABM tool? That's what Yaag and Manish explore in this episode.

I have a CRM. Do I still need other tools for ABM?

The official podcast of the Indian marketer, author and podcaster Yaagneshwaran Ganesh, popularly known as Yaag. Yaag is a self-experimenter and a philosopher at heart who shares his experiences and philosophies on marketing, startups, writing books, running podcasts, and more.

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I have a CRM. Do I still need other tools for ABM?

I have a CRM. Do I still need other tools for ABM?