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What's the number one mistake new entrepreneurs make? Here to answer that all-important question is CEO, Author, and new father Will Russell of Russell Marketing. We interviewed him to talk about his new book Launch in 5: Take Your Idea from Lightbulb Moment to Profitable Business in Record Time. We left the interview intrigued, inspired, and in-the-know for how to take the seed of an idea, and launch it as a product without breaking a sweat (or the bank).

Stay tuned until the end where we give you our favorite takeaways from the episode.

 

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Download: Launch in 5: Take Your Idea from Lightbulb Moment to Profitable Business in Record Time

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Visit: http://launchin5book.com/

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1. 4:59:17 What is Launch Marketing

2. 8:00:21 Origin Story

3. 13:13:64 The Illusion of Time Management

4. 17:34:12 Validate to Create

5. 22:01:60 Successful Launch

6. 28:49:90 Two Key Metrics

7. 37:18:71 Takeaways