Starting a business is like jumping off a cliff and building the parachute on the way down. That’s how Maurice Manswell — CEO and founder of Varsity Gripz — describes his entrepreneurial journey.

In this interview on Everything Intellectual Property, Maurice shares how he transformed his passion for gaming and sports into a thriving brand. With over 50,000 units sold, his premium gaming accessories have gained serious momentum, and he breaks down the key pivots that fueled that growth. From selling items individually to creating bundles, Maurice highlights how adapting to customer needs changed everything.

He also opens up about the challenges: navigating intellectual property, securing university licensing, and figuring out what it really takes to protect and scale a product.
Maurice’s journey is a powerful reminder of what belief, resilience, and flexibility can create. Whether you're an aspiring entrepreneur or simply curious about the business world, this episode is full of insight and inspiration.

Tune in to learn how you can take the leap and build your own venture — just like Maurice did.