<p>There are thousands of books and triple that of coaches selling fool-proof sales and marketing cadences. In our conversation,  we talk about it being more important to have a regular cadence than finding the perfect one. When in doubt, just make one up. </p>

There are thousands of books and triple that of coaches selling fool-proof sales and marketing cadences. In our conversation, we talk about it being more important to have a regular cadence than finding the perfect one. When in doubt, just make one up.

<p>There are thousands of books and triple that of coaches selling fool-proof sales and marketing cadences. In our conversation, &nbsp;we talk about it being more important to have a regular cadence than finding the perfect one. When in doubt, just make one up.&nbsp;</p>

I Just Made It Up

Each week, Monique Mills and Adam Gautsch -- two ATDC startup coaches -- talk shop over a call. Some of the more interesting parts we turn into this podcast.

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I Just Made It Up

I Just Made It Up