Lanre Lawal known as "The Consultant," is a seasoned creative entrepreneur and music business consultant based in Lagos, Nigeria. He is the founder of The Bail Entertainment Company and has built a reputation for his expertise in talent management, music and brand development, strategic marketing, and partnership cultivation. He has worked with some of Nigeria’s biggest music talents, including 2Baba, Ruggedman, Banky W, Olamide, Adekunle Gold, Brymo, and Terry Apala, among others. Guiding artists, building sustainable partnerships, and helping brands connect with audiences in meaningful ways has been the core of his work.