Think you have to be knee-deep in compost to make money on a farm? Think again. In this episode, Jim Coleman explains how he earns six figures as a farmer—without spending every day in the fields.Jim doesn’t hide from hard work. But after decades in corporate America and years building Coleman Crest Farm into a USDA Certified Organic powerhouse, he’s learned that working the land isn’t the only way to profit from it.

This is the episode where Jim flips the script on what being a farmer actually means in 2025.

He shares:

• How he built income streams beyond produce
• The power of branding, partnerships, agritourism, and media
• Why farming is no longer about just “growing food”—it’s about building an ecosystem
• How he leveraged a 136-year legacy and a $1,200 land purchase into a $1.3 million asset—and a platform
  
  

Whether it’s keynote speeches, online content, institutional contracts, impact investing, or his aspiring farmer incubator, Jim breaks down how multiple income streams now flow through his farm—even when he’s not the one pulling the weeds.In this episode, you’ll also learn:

• The difference between being a farmer and being a farm CEO
• Why you don’t need to “do it all” to win
• How to turn your story into your strongest revenue source
  
  

This isn’t a flex—it’s a formula. One that can help you reclaim your time, increase your impact, and build long-term freedom through farming. And next time, Jim dives into a beginner-friendly guide to the most profitable crops for your first acre.

Keywords: make money farming, passive income for farmers, organic farm business, farming without labor, Jim Coleman, Coleman Crest Farm, farm CEO strategy, black landowners, agricultural entrepreneurship