I share my process for finally getting to know my audience better so I can create products they actually want. I'm planning a simple survey to understand what my subscribers are struggling with most - whether it's building automations, creating systems for their solopreneur business, or making podcasting easier. 

I also reflect on a recent founders call where I learned that "tech stack" might be the term I should be using instead of my usual language, and how that conversation reminded me that I'm uniquely positioned to help busy solopreneur parents with their technology challenges. Plus, I discuss why accountability and challenge-based courses might be the direction to take my offerings.

If you're a creator trying to better understand your audience or thinking about how to package your expertise, this behind-the-scenes look at my strategy might give you some ideas for your own business.