We’re taking a deep dive into an utterly fascinating phenomenon taking place in social media: the meteoric rise of TikTok versus the steep decline of Meta. No matter what you call it, Meta is the biggest social media platform in the history of the world. But with nearly half of Gen Zs using TikTok search instead of Google, are they set to take Meta’s crown? In this episode, GDS Group presenters Colin Cosell and Michelle Brown talk us through it all. Let us know what you think in the comments or email [email protected]. 

Discussion points 

• What are the origins of Facebook & TikTok? 
• Where are Meta & TikTok today? 
• Can Meta turn it around? Can TikTok sustain this trajectory? 

Get in touch 

• Connect with Colin Cosell 
• Connect with Michelle Brown 
• Or email [email protected] 

Resources mentioned in this episode 

• GDS Group – Meet the Boss roundtables 
• GDS Group – Summits 
• If you want to join our community of executives leading the way in business and digital transformation, sign up here: The Leading Provider of Virtual Executive Events & Summits | GDS Group 
• The number of monthly active Facebook users worldwide 
• TikTok Revenue and Usage Statistics 
• Gen Z using TikTok and Instagram for search instead of Google