In this episode, I dive into Smart Brevity by Jim VandeHei, Mike Allen, and Roy Schwartz—the brilliant minds behind Axios and Politico. This book is a masterclass in cutting through the noise and communicating with clarity and impact.

Chapters I Covered

1. The Art of the Newsletter: How to craft newsletters that people actually want to read—using the Smart Brevity formula to hook readers with strong leads, essential context, and actionable takeaways.
2. Running a Business on Smart Brevity: How the principles of clear, concise communication can transform internal operations, team alignment, and organizational efficiency.
3. Communicating Inclusively: Strategies for making your communication accessible and respectful to diverse audiences, ensuring your message resonates with everyone.

If you communicate for a living (and who doesn't?), this book will change how you approach every message you send. Smart Brevity isn't just about writing less—it's about writing better. It's about respecting your audience's time while maximizing your impact.

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