Headway is one of the leading subscription apps in the world: and they run a LOT of ads. I pulled 730 of their display ads and broke them down by angle, format, and messaging to find the patterns behind their scale. Three things stood out: format fatigue, non-human copy, and a massive untapped content goldmine. In this video, I break down how they could 2x their creative velocity without sacrificing performance, by diversifying formats, humanizing the tone, and leveraging the actual insights from the books they summarize. If you run paid ads for any subscription product, these are worth stealing.

🔗 Full ad breakdown + examples: https://intelligentartifice.kit.com/cd7ce6006c

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