Helen's content was consistent, credible + getting quoted back to her in real client conversations. The problem was everything that came after the post.

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Helen works with VP-level leaders in engineering, energy + infrastructure businesses on digital transformation. Her short form was doing its job - building trust with the right people. But the journey from stranger to booked call had a gaping hole in the middle. No lead magnets, no long form, no email doing the heavy lifting. We went live, I roasted her content on screen, + then mapped out exactly what needs to sit between her posts + her calendar link - and why fixing the middle layer matters more right now than improving the content itself.

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Follow me on LinkedIn: https://www.linkedin.com/in/chrisjamesonline/

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IN THIS EPISODE:• Why trust is the only job short form content should have• The content trifecta - short form, long form + email - and why most B2B consultants are missing two thirds of it• What to build in the middle of your funnel before you touch the content itself• Why content is a web, not a funnel

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🧭 Work with me directly: http://www.chris-james.co/c2c

🔥 Get my free 'Content on Easy Mode' Training: http://www.chris-james.co/content-training