I've run hundreds of business ideas through 11 pass-or-fail filters. HeadsUp, Multi and Charm survived. Each filter covers personal use, daily frequency, platform potential, counter-positioning, portfolio fit, energy, revenue proximity, marginal costs, market size, passive value and evidence of demand.
<a href="https://youtu.be/mggs5abkXWg">Watch on YouTube</a>
<a href="https://druriley.com/i-run-every-business-idea-through-these-11-filters/">Read the full post</a>
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I've run hundreds of business ideas through 11 pass-or-fail filters. HeadsUp, Multi and Charm survived. Each filter covers personal use, daily frequency, platform potential, counter-positioning, portfolio fit, energy, revenue proximity, marginal costs, market size, passive value and evidence of demand. Watch on YouTube Read the full post Subscribe to Dru's Notes for a new episode every day.

I've run hundreds of business ideas through 11 pass-or-fail filters. HeadsUp, Multi and Charm survived. Each filter covers personal use, daily frequency, platform potential, counter-positioning, portfolio fit, energy, revenue proximity, marginal costs, market size, passive value and evidence of demand.
<a href="https://youtu.be/mggs5abkXWg" rel="noopener noreferrer">Watch on YouTube</a>
<a href="https://druriley.com/i-run-every-business-idea-through-these-11-filters/" rel="noopener noreferrer">Read the full post</a>
Subscribe to Dru's Notes for a new episode every day.

I Run Every Business Idea Through These 11 Filters

I went from McDonald's to software consulting to a three-year mini-retirement to running a newsletter read by thousands. Along the way I started writing down the rules. One mental model day.

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I Run Every Business Idea Through These 11 Filters

I Run Every Business Idea Through These 11 Filters