Zen Buddhism suggests that we practice Beginners Mind.

Socrates said, “He who is wise admits he knows nothing.”

Military generals remind themselves not to fight the last war—especially if they won.

I’ve been reminding myself of this lesson as I get back into the digital marketing world with A2 Influence after 3 years out of the game.

In order to practice what they preach, I did a personal experiment to see how many ads I was exposed to over the course of a day last week.

Instead of 3,000 ads per day—which I quoted in my own book in 2008. I saw only 30.

I share all the details and some lessons in this episode. A few things might change your thinking about marketing, but my real hope is to help you be more mindful throughout your day.

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