The Real Tale

I Say CX, you Say UX, Let's Call the Whole Thing Off... | #004


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I Say CX, you Say UX, Let's Call the Whole Thing Off...
In this episode we talk about “usability” – what is it, how do you measure it and how do you improve the “usability” of your website and why is it important.  


For this discussion, I was lucky enough to catch up with Matt Pezzimenti.  Matt, founded CRO Agency, Conversion Kings just 6 years ago and has successfully grown it to an international organization servicing clients in Australia, SE Asia and the US.  He’s always my first point of call for any usability-based questions as he works with many of Australia’s leading companies to improve the usability of their websites. 

About Paul Downs, your host:

Paul is an experienced retail technology expert with over 25 years experience that spans working both in-house and consulting to a range of international retailers.

  • 25 years experience in eCommerce and IT
  • Business Transformation expertise
  • Runs own Retail Consulting business 
  • International career spanning large UK and AU retailers
  • NRMA, Diageo, General Pants, Lorna Jane, Camilla, Pillow Talk, Dusk, Rebel Sport, BCF, Super Cheap Auto, Oroton, MJ Bale, SHEIKE, Matt Blatt
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The Real TaleBy Paul Downs