Amy Haiar’s unique perspective on marketing and branding is founded on the values of nostalgia and human emotion and she draws from her diverse experiences across industries. We talk about the struggle to measure brand loyalty, staying creative as a business owner, and what can be learned from The Grateful Dead.Equal parts indoorsy and outdoorsy, fueled by fresh air, PB&Js, pop culture, and a deep love for dogs and design – Amy is a senior creative leader with a digital-first mindset. She was recognized by FastCo and Cannes for digital innovation in design, has worked on brand collabs with Athena Calderone, Jeremiah Brent, Jane Goodall and more, and has led teams for iconic brands like Harley-Davidson, Vail, Nissan, and United Airlines.