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In this episode of Marketing for Tradies, Shannon breaks down the real difference between Google and Facebook, and which one actually belongs in your marketing strategy.

This episode covers:

◼️ The costly mistake of fishing for leads on the wrong platform

◼️ How to identify where your best customers are actively searching

◼️ The shift that changes how you attract urgent, needs-based work

◼️ A one-week challenge to measure the real quality of your leads

Timestamps

00:00:00 - Introduction

00:00:03 - Choosing the Right Platform

00:00:19 - Budget Allocation: Google vs Facebook

00:00:55 - Google Ads vs Facebook Ads

00:05:46 - Where Your Customers Actually Are

00:05:57 - Your One-Week Challenge

00:06:22 - The Results Will Speak for Themselves 

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